Care & Feeding of a Blog

I just read a very interesting article in this months Washington CEO magazine all about marketing and the ways in which blogging, YouTube and other viral methods can build buzz and help grow your business. While I am in complete agreement with this idea I see often that companies (mine included) do tend to neglect their blog when they are extremely busy. As you can see I have not posted in well over a month - all due to a crazy travel schedule and some very tight deadlines. The question is - do you strive to make time to blog or do you go the super corporate route and hire someone to write your blog for you? If you do that you are assured of daily posts- some funny, some enlightening and some downright odd but are you also assured that your blog is really speaking with the voice of your firm and your mission? Personally I believe that no matter how busy we are it should be the principals and employees of a firm that write blogs for the firm- how can an outside source have the intrinsic knowledge needed to write what makes sense for the firm? I am committed to the idea of the blog, now if I could just find the time to write what pops into my head when I think- aha- that is a great idea and one that I should share - my blog would grow by leaps and bounds. Let's see what comes of my new commitment to writing - I will keep you posted.